With an electronic mailing list, you will be able to send the same message to different recipients simultaneously. The list is a collection of their email addresses, so every time you send out one single message to the mailing list’s email address, firstname.lastname@example.org – for example, it will be redirected automatically to all the mailing list subscribers straight away. Normally, people need to join such a mailing list, but sometimes email addresses can be added manually as well, depending on the software that is being used to administer the list itself. You can use the feature to reach potential or existing clients and to send them announcements, new offers and other sorts of info on a periodic basis. This will demonstrate your commitment to stay in touch with them and will enhance the popularity of your website.